• Develop and execute strategies to reduce customer churn within the first 90 days of the customer lifecycle • Own base management strategies to reduce churn during the first 90 days post-activation • Partner with Product, Network, Care, CX, and Operations teams to address root causes impacting early life churn • Own the base management components of the mover's program, with accountability for retention and reconnection performance • Develop proactive strategies to identify movers early and reduce disconnect-driven churn • Provide clear segmentation, targeting criteria, timing, and success metrics for CRM programs • Support test-and-learn approaches to improve base management effectiveness