• Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion. • Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives. • Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem. • Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn. • Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact. • Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels. • Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers. • Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting.