• Lead all Group budgeting, forecasting, and planning cycles across both Campus and Digital businesses. • Own, develop and manage consolidated Group financial models, scenario analysis, and long-range plans to support strategic decision-making. • Deliver monthly financial performance reviews and KPI dashboards for senior leadership, board-level reporting and investor reports. • Provide commercial and financial analysis to support investment decisions, new market entry, pricing strategies, and product expansion. • Build customer Pro Formas to project EBITDA, inventory requirements, accounts receivable and debt levels for new customers, working closely with the finance and commercial teams. • Partner with cross-functional stakeholders including Sales, Product, Operations, and HR to align strategic plans with financial goals. • Confidently work alongside and interface with key stakeholders including the CEO, board of directors and prospective investors. • Create transparency and accountability through improved forecasting accuracy, variance analysis, and business insights. • Help embed a performance-driven culture by aligning financial targets with company OKRs. • Support integration of acquisitions, especially in aligning reporting structures and systems between the US and UK entities. • Continually improve and automate reporting processes and tools (e.g., via Excel, ERP system (Iplicit), and other BI tools).