• Develop and execute End-to-end Campaign Planning & Execution. • Lead Brand and Identity Audits. • Design Culturally-Responsive / Hyperlocal Messaging. • Translate Data to Storytelling. • Manage Digital Media Planning and Digital Media Buys. • Provide Media Outreach / Public Relations Support. • Oversee Branding and Visual Identity for Programs & Campaigns. • Manage Content /Template Creation. • Advocacy TA: Policy Translation for Varied Audiences, Policy Brief & White Paper Development, and Legislative Tracking. • Advocacy Strategy: Legislative Target Selection, Issue Advocacy Education, Messaging, and Testimony Drafting. • Advocacy Training: Prepare clients for Legislative Meetings (in person or online) and Delivery of Public Testimony (in person or online), and conduct Role Playing Training Exercises. • Develop and execute a strategic vision and road map for the PA practice area. • Monitor emerging trends and best practices to inform BME’s strategy and client support. • Forecast resource needs and staffing to support current and future projects across the PA portfolio. • Identify and cultivate opportunities for growth within the PA practice area. • Lead the capture and onboarding of new PA clients and projects. • Lead and contribute to proposal development for Public Affairs contracts, grants, and RFPs. • Support and strategize with other practice leads and the BME Business Development team to support firm strategy. • Manage and mentor Associate- and Consultant-level staff within the PA practice area. • Cultivate relationships with public health agencies and community coalitions to strengthen collaboration and impact.