• Lead and execute CRM campaigns across Email, Push, and SMS, ensuring all communications are launched accurately and on schedule. • Own the maintenance and optimization of existing Lifecycle and Transactional workflows, identifying areas to improve customer engagement. • Lead the QA process for your owned channels, maintaining high standards for technical accuracy and brand consistency. • Analyze performance data to produce weekly and monthly reports, translating metrics into actionable insights for the broader team. • Collaborate with Creative and Product teams to coordinate the production of assets that align with our content strategy. • Contribute to strategic ideation for Batch and Lifecycle campaigns, bringing fresh ideas to enhance the customer experience.