• Personally book qualified meetings using email, LinkedIn, phone, warm intros, consultants, and creative outbound • Build and operate appointment-setting systems, including workflows, sequences, templates, and outbound processes • Enable AEs to book more meetings by: - Cleaning and enriching lead lists - Writing high-performing outbound messaging - Managing follow-ups, nudges, and re-engagement • Own calendar hygiene, including routing, rescheduling, no-show reduction, and fast follow-up • Run constant experiments across: - Outbound angles and messaging - Job titles and ICPs - Channels such as consultants, events, referrals, and partners • Track what works, eliminate what doesn’t, and continuously improve performance • Maintain clean and accurate CRM data, including: - Meetings booked - Source attribution - Conversion rates (lead → meeting → opportunity)