• Initiates, develops, builds, and maintains long-term relationships with all levels of customers and thought leaders • Fosters an environment defined by strong customer focus • Represents the company professionally, scientifically, ethically and morally at all times • Develops and shapes strategic plans and proposals for winning new business and expanding market share, supported by a qualified pipeline of opportunities, with a focus on large multi $M opportunities within the human genotyping market (research, epigenetics, genetic disease testing, cytogenetics, oncology, pharmacogenomics, carrier screening, precision health and consumer testing) • Execute strategies in core competencies and domains to target and win large Agrigenomic opportunities • A candidate that identifies, qualifies, shapes, and pursues large revenue opportunities • Provides thought leadership in pursuing new and/or unconventional approaches to solve customer challenges, empowering and inspiring others to think about and approach challenges in innovative ways • Leads by example and participates in campaign planning, regional marketing activities, strategic market development • Works cooperatively and constructively with other functional roles under the Illumina team selling model that includes various specialist roles, account managers, district sales managers. • Develops strong working relationships with internal Product Marketing/Management team members to provide voice-of-customer and market observations to help optimize and develop successful long-term portfolio strategies • Maintains a broad knowledge of the market environment including current and possible future market trends, applications, and information affecting the business; industry trends; competition and competitive environment; and marketplace strategies and tactics • Proactively use expanded network to aide teams beyond immediate geographic • Regularly trains others in the sales team on current/new product, application and relevant scientific information • Distinguish between regular sales and business development opportunities. When the latter is identified bring Business Development into the customer relationship.