• Analyze core metrics (pipeline health, bookings, retention/churn, product usage, and ARR trends) to identify risks, opportunities, and performance drivers. Perform detailed cohort, segmentation, and funnel analysis. • Own the creation and maintenance of executive-level dashboards (Salesforce, Looker/Tableau, or equivalent). Produce weekly business reviews, monthly KPI reports, and materials that support the C-level and Board reporting process. • Support the bookings forecast process and ensure sales data integrity within the CRM. Maintain and refine predictive models for capacity planning, rep productivity, territory performance, and support quota-setting exercises. • Partner with Sales Management, Marketing Ops, CS Ops, and Product Ops to unify data sources and workflows (Salesforce, Pendo, Gainsight, Marketo, Snowflake, etc.). Ensure consistent data definitions and reporting standards across functions to support end-to-end funnel attribution. • Provide data-driven insights to support annual and quarterly GTM initiatives, including quota-setting, territory modeling, and headcount planning. • Measure the impact of new processes and enablement programs. Track KPI performance, identify GTM process breakdowns, and recommend operational changes to enhance efficiency and productivity. • Respond quickly to high-urgency requests from the VP of RevOps, CRO, and CFO with clean, accurate deep dives on win rates, product sales performance, ASP, churn drivers, and related strategic topics.