• Drive ongoing data hygiene efforts including de-duplication, enrichment, lifecycle management, and compliance. • Establish and maintain data standards, field definitions, and operational guardrails in partnership with cross-functional teams. • Ensure pricing, products, and contract-related records are accurate and accessible for leadership. • Support Salesforce workflows, automations, and user experiences that increase seller productivity and data quality. • Identify high-impact opportunities for AI-enabled enhancements. • Partner with stakeholders to translate business needs into scalable system solutions. • Create and enhance Salesforce reports and dashboards to support pipeline visibility, activity tracking, funnel performance, and operational KPIs. • Drive planning, prioritization, and delivery of RevOps system projects and enhancements.