Twelve Labs

Help developers build programs that can see, listen, and understand the world as we do.

Director of Product Marketing

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 11-50H1B SponsorCompany Site LinkedIn

Location

United States

Posted

94 days ago

Salary

$176K - $233.8K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

• Create and evolve TwelveLabs' messaging frameworks and product positioning, then collaborate to transform them into inspirational stories that resonate. You'll build both the strategic foundation (our category position, differentiation, product-to-company narrative) and partner with teams to bring it to life through executive keynotes, customer spotlights, social moments, and thought leadership that positions video intelligence as a movement, not just technology. • Develop messaging that speaks authentically to vastly different audiences: developers implementing APIs, government agencies evaluating video intelligence solutions, and media executives planning digital transformation. You'll create frameworks that maintain our core narrative while translating it into industry-specific language for Media & Entertainment, Government & Security, Technology, and emerging verticals. • Lead end-to-end launch strategy and execution for model releases, API updates, and platform expansions. Creating comprehensive launch asset suites: technical whitepapers, demo videos, case studies, API documentation, executive summaries, sales enablement decks, and developer tutorials. • Develop enterprise messaging frameworks that connect product capabilities to business outcomes: ROI models, efficiency gains, competitive advantages to create sales enablement materials that help enterprise teams sell video understanding infrastructure: pitch decks, demo scripts, objection handling, ROI calculators, and proof-of-concept guides.

Job Requirements

8+ years in Product Marketing, with at least 3 years marketing technical products (APIs, developer tools, AI/ML platforms, or infrastructure)
Proven storytelling ability: Demonstrated ability to create narratives that inspire and resonate emotionally, not just explain. You've created work that generated engagement: customer stories, brand campaigns, executive thought leadership, or social content that people actually shared and remembered
Multi-audience fluency: Demonstrated success creating messaging that resonates with both technical (developers, engineers, researchers) and business (executives, decision-makers) audiences
Launch track record: Led successful product launches for technical products with measurable impact on awareness, adoption, and pipeline
Technical aptitude: Ability to quickly understand AI/ML concepts, read research papers, understand API documentation, and engage credibly with engineering teams (you don't need to code, but you need to speak the language)
Narrative instinct: Natural storyteller who can find the human angle in technical features, the strategic insight in benchmarks, and the aspiration in infrastructure
Startup velocity: Comfortable with ambiguity, rapid iteration, and wearing multiple hats you thrive in 0-to-1 environments where you define the playbook
Strongly Preferred: Enterprise marketing experience, particularly selling to technical buyers (CTOs, VPs Engineering) and business buyers (COOs, Product leaders) simultaneously
AI research literacy: Can read and synthesize insights from academic papers (CVPR, NeurIPS, etc.) into market positioning
Experience marketing in competitive categories where differentiation requires nuance (not just "we're faster and cheaper")

Benefits

An open and inclusive culture and work environment.
Work closely with a collaborative, mission-driven team on cutting-edge AI technology.
Full health, dental, and vision benefits
Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.
VISA support (such as H1B and OPT transfer for US employees)