• Serve as the CMO’s #2 and thought partner—driving cohesion across Product, Marketing, and Sales. • Build and lead a world-class Product Marketing organization across solution messaging, use case positioning, and industry marketing. • Design the structure, cadence, and rituals that bring GTM alignment—partnering with Sales, Product, and Revenue Ops to drive a shared quarterly GTM rhythm. • Act as the unifying voice translating product strategy into GTM activation across demand gen, content, events, and enablement. • Elevate messaging from feature-function to business value storytelling—anchored in use cases, personas, and industry outcomes. • Lead comprehensive website and narrative updates to reflect Fleetio’s evolving enterprise value proposition. • Partner with Sales Enablement to build confidence across the field; ensure reps can multithread, build business cases, and sell value. • Create scalable enablement frameworks and assets for persona-based selling and expansion plays. • Build a best-in-class Analyst Relations (AR) program from the ground up—owning key relationships with Gartner, Forrester, and IDC. • Translate analyst insights into actionable GTM and product strategies. • Lead competitive and market intelligence programs that inform product roadmap and positioning decisions. • Partner with Product on pricing, packaging, and differentiation strategies. • Embed deeply with the Product team to shape roadmap prioritization based on customer value and GTM readiness. • Drive collaboration across demand gen, campaigns, and events to ensure message consistency and relevance across every touchpoint. • Lead strategic initiatives that bring the brand and product narratives together until a Head of Brand is in place.