• Own the global growth marketing strategy for Financial Services and Trading, driving integrated marketing planning to align plans to deliver against the commercial growth priorities and revenue goals of the vertical, including building regional nuances. • Lead vertical growth marketing team to develop and execute integrated, full-funnel campaigns across digital, events, ABM, content syndication, paid media, email, SEO, social, webinars (and more). • Driving new customer acquisition ARR, customer expansion ARR, customer migrations and improved account advocacy that drives increased retention (NRR). • Performance manage team and programs to foster a culture of continuous improvement and optimization of vertical growth marketing plans that delivers against the KPIs that drives ARR, NRR and GRR commercial goals. • Ensure tight alignment across event marketing, product marketing, digital demand centre, lead management and corporate marketing to orchestrate executions and optimisations as per vertical growth marketing plans and goals. • Proactively collaborate with other vertical growth marketing directors, to identify and implement best practices, improving our ways of working and building cross vertical / cross audience campaign strategies where audiences and priorities overlap. • Manage marketing budgets and agency/vendor relationships to ensure ROI-positive performance. • Track KPIs , providing regular reporting and actionable insights to senior stakeholders across the business to continuously improve performance based on learnings. • Lead teams to fully leverage marketing automation, analytics and CRM tools (e.g., Salesforce, Dreamdata, Super metrics) to manage campaign journeys, nurture processes and optimisation for performance management.