• Own the development and execution of global solution marketing strategies that prioritize Banking and Capital Markets audiences and key use cases (e.g., institutional DeFi, tokenization, payments modernization, cross-border settlement) • Lead the creation of differentiated solution positioning and messaging that clearly articulates Chainlink’s value to BCM buyer personas such as Chief Innovation Officers, Heads of Digital Assets/Tokenization, Treasury/Payments Leaders, and Technology officers • Oversee competitive, market, and audience intelligence, focusing on FinTech, decentralized finance (DeFi), and traditional BCM infrastructure shifts, transforming these insights into actionable GTM recommendations that influence BCM product and commercial strategy • Drive integrated campaign strategy across paid, owned, and earned channels, ensuring consistent narrative alignment and measurable business outcomes within the BCM sector • Partner with communications and PR leadership to strengthen earned media, executive visibility, and external storytelling, specifically targeting BCM-focused publications, conferences, and industry analysts • Ensure tight cross-functional alignment with product, engineering, sales, legal, and ecosystem partners to guide successful product launches and platform adoption within regulated BCM environments • Lead customer and partner co-marketing programs, showcasing innovation, shared success, and enterprise-grade BCM use cases leveraging Chainlink • Oversee executive roundtables, customer advisory initiatives, and strategic events focused on BCM audiences (e.g., Sibos, Money20/20 etc) that deepen engagement with financial services and technology stakeholders • Establish, monitor, and report on KPIs and performance analytics, providing visibility to senior leadership and informing strategic planning