• Design, operationalize and maintain an end-to-end customer journey for the SMB segment across G2’s Marketing Solutions offerings • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance • Develop a global growth strategy that aligns with our GTM approach of Product-led Growth and Product-led Sales • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, retention and expansion. • Direct ownership of planning, execution and outcomes for Marketing campaigns • Measure full funnel performance and adjust execution to ensure the achievement of our revenue goals • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives