• Own and administer the full HubSpot suite (Marketing, Sales, Service, CMS, and Operations Hub) including architecture, automation, reporting, data quality, and platform optimization. • Design and maintain scalable workflows, lifecycle stages, lead scoring models, nurture programs, and global campaign tracking frameworks. • Build and evolve multi-touch attribution reporting and dashboards spanning HubSpot, Pendo, and Salesforce. • Define, track, and report on marketing KPIs and revenue-impact metrics (MQLs, SQLs, funnel conversion rates, pipeline velocity, CAC, LTV:CAC, ROAS, etc.). • Translate data into actionable insights that shape campaign strategy, budget allocation, and channel performance optimization. • Partner closely with Demand Gen, Content, Product Marketing, and Sales to plan and execute integrated campaigns across paid, organic, email, events, and partnerships. • Ensure tight alignment with Sales Ops to maintain clean handoffs, harmonized lifecycle definitions, and a unified revenue funnel. • Lead data governance, including enrichment, deduplication, segmentation, and compliance with GDPR, CCPA, and CAN-SPAM. • Conduct recurring system and database audits to proactively identify improvements and ensure platform health. • Create documentation, templates, and scalable processes that enable the team to move quickly without sacrificing accuracy. • Stay ahead of HubSpot releases and industry best practices, proactively recommending improvements.