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Marketing Automation Manager

Marketing OperationsMarketing OperationsFull TimeRemoteTeam 1,001-5,000Since 2007Company Site LinkedIn

Location

United States

Posted

93 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglishCloud

Job Description

• Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations • Identify both front-end and back-end opportunities to enhance the automation development and performance • Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students • Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns • Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement) • Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption • Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance • Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws • Coordinate with Business Technology team on Salesforce automation releases

Job Requirements

BS in Marketing or Business Administration or Analytics
5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
2+ years’ experience with Salesforce automation (Flows) administration and troubleshooting
Proven ability to develop, document and follow through on a comprehensive automation testing strategy
2+ years’ Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
Proven automation audience segmentation and A/B and/or multivariate testing experience
Experience in defining customer need states and articulating into unique target customer segments
Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
Automation experience querying, extracting, and analyzing large data sets
Excellent interpersonal skills and the ability to work effectively with people at all levels
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Self-starter, self-motivated and a team player
Highly organized with great attention to detail