• Join as the first dedicated marketing hire, helping build a B2B Saas company serving SMB in-home sales teams. • Drive go-to-market strategy, validating demand, and shaping the SPCloser brand. • Own growth end-to-end – from positioning and messaging to reporting on acquisition, activation, and revenue. • Collaborate cross-functionally to test early hypotheses, learn quickly, and build repeatable growth engines from the ground up. • Design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels. • Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion. • Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns. • Run a steady cadence of small experiments across website, email, and in-product touchpoints, doubling down on what works. • Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions. • Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) using freelancers or agencies where it adds leverage. • Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned. • Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns.