• Develop and implement Shatterproof’s integrated content strategy across digital, social, and print channels • Lead and mentor a creative team (social, writing, design) to produce high-quality, cohesive, and mission-aligned content • Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling • Collaborate with internal teams to ensure content reflects Shatterproof’s strategic priorities and amplifies impact across programs, development, and policy • Ensure all content aligns with brand standards, voice, tone, and messaging framework • Foster a collaborative, high-performance creative culture that balances storytelling, innovation, and accountability • Oversee organic social media strategy and execution (through the Social Marketing Strategist), ensuring alignment with campaign and organizational goals • Guide content development for Shatterproof’s priority platforms — including LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and community building • Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies • Ensure all digital content reflects data-driven insights and best practices for audience engagement and accessibility • Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproof’s mission and impact • Work closely with the Staff Writer and Multimedia Designer to translate complex information — including data and research — into compelling and accessible narratives • Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, high-volume periods, or rapid-turnaround moments • Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidence-based data • Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials • Support the Vice President of Marketing & Communications in executing Shatterproof’s executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice • Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed • Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements • Partner cross-functionally to ensure executive messaging is consistent across internal and external channels • Establish and track KPIs for content performance, including engagement, reach, and conversions • Produce monthly and quarterly reports summarizing key insights and recommendations for optimization • Continuously refine content strategy based on analytics, testing, and emerging digital trends