• Develop and manage annual, quarterly, and monthly sales budgets and plans across store, regional/distributor, and national levels, ensuring alignment with business objectives. • Monitor performance metrics consistently and allocate resources strategically to achieve sales targets. • Partner closely with distribution and education leadership, actively contributing to strategic planning and alignment in key cross-functional meetings. • Lead, coach, and manage the field sales and education team, establishing and driving KPIs such as days in the field, visits per day, door openings, education classes, VIP events, and new product launch success. • Optimize field time and productivity across the sales and education teams to maximize business impact. • Build and maintain senior-level relationships with distributor executives, influencing decision-making and driving initiatives that elevate brand presence and sales performance. • Maintain a healthy profit and loss ratio in line with brand expectations and business growth objectives. • Stay ahead of industry trends and the competitive landscape to inform strategy and identify growth opportunities. • Oversee all field operations, including hiring, managing, and developing territory brand managers and indirect field sales representatives. • Design and implement effective call cycles and prospecting strategies to drive new business growth and optimize territory coverage. • Set and communicate clear sales goals; track progress through reporting tools and provide actionable insights to the team. • Organize impactful team meetings (quarterly or bi-annual) that foster engagement, alignment, and performance optimization. • Deliver comprehensive training and development programs to empower direct and indirect field teams with strong product knowledge and selling skills. • Drive execution of national promotional and merchandising calendars, while also tailoring local activations and events to deepen distributor and salon engagement. • Collaborate with marketing, education, and distributor sales teams to develop compelling sales tools, presentations, promotional collateral, and training materials. • Travel regularly (40–50%) to represent the brand in the field, strengthen customer relationships, assess local needs, and support team development. • Support global expansion efforts as needed by providing strategic field expertise to international markets. • Management, coaching & training of the education team to shape and execute a long-term field education strategy that directly supports sales growth. • Development of educational curriculum, classes, technical guides to support sales, marketing (new launches), business and distributor strategic initiatives (Stores/Full service).