• Own the ABM function; oversee campaign planning and execution; manage budgets/resources; set KPIs and reporting; guide team ways of working. • Shape and evolve the company’s ABM strategy, analyzing performance data to shape strategy and improve outcomes. • Lead, develop and execute Account-Based Marketing (ABM) programs that target and engage high-value accounts, driving measurable pipeline impact. • Guide the marketing team on ABM strategy and execution, acting as Subject Matter Expert. • Partner with sales to define target account lists, identify key personas, and craft personalized multi-channel journeys. • Manage the execution of integrated, content-driven campaigns — including landing pages, email, paid media, and social engagement. • Plan, coordinate, and deliver events, tradeshows, and webinars that support account-specific goals and brand growth. • Develop and manage co-marketing plans with partners • Monitor campaign performance across platforms, analyze engagement data, and present insights to optimize targeting and conversion. • Manage marketing budgets, project timelines, and cross-functional collaboration to ensure on-time, high-quality delivery. • Collaborate with global stakeholders to ensure consistency in messaging, creative assets, and lead management processes.