• develop and lead the comprehensive marketing strategy for Employee Benefits • define target markets, audience segmentation, and differentiated value propositions for small to mid-market employers, HR and finance leaders, and executive buyers • lead integrated GTM plans for new offerings, service innovations, market expansion, and M&A prospect marketing • drive thought leadership that positions OneDigital as an industry authority in employee benefits, cost containment, alternative funding, and emerging market trends • strengthen OneDigital’s brand authority in the Employee Benefits space through cohesive storytelling, differentiated messaging, and strategic brand activation • lead campaigns that amplify OneDigital’s fierce advocacy, innovation, and commitment to delivering cost-effective, strategic employee benefits solutions.