• Own the full marketing engine — funnel performance, campaign execution, content oversight, automation, brand consistency, and product-aligned messaging • Work closely with Product and Sales teams to build narratives that resonate with advertisers, publishers, agencies, and technology partners • Build and optimize B2B lead generation across channels: SEO, PPC, content, email, and paid programs • Own HubSpot lifecycle architecture (nurturing flows, scoring, segmentation, reporting) • Lead development of insight-driven campaigns that align product capabilities with customer needs • Collaborate closely with Product Management to maintain clear, accurate messaging for DSP, SSP, and ADX • Create sales enablement content to support pipeline velocity (product decks, one-pagers, competitive narratives) • Oversee content workflows and ensure consistency across all marketing channels • Build dashboards and report on ROI, funnel health, CAC, and conversion metrics • Support go-to-market activities across global markets; ensure alignment with Product • Monitor competitive landscape and market developments to inform strategy, messaging, and roadmap conversations • Prepare and manage marketing presence at industry conferences and partner events • Collaborate with content and PR team ensuring output quality • Launch and coordinate ABM initiatives in cooperation with the Sales Team