• Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement. • Lead social media engagement strategies for executive leadership and board members to position Make-A-Wish as a nonprofit thought leader. • Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns. • Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns. • Support and activate influencer engagement and virtual fundraising initiatives—including online auctions, sweepstakes, and digital campaigns—in partnership with the Director, Digital & Social, to maximize reach and revenue for brand and corporate campaigns and initiatives. • Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations. • Build and maintain cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices. • Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines and partner requirements. • Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events. • Ensure consistency, compliance, and impact of brand and sponsor-generated content. • Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth. • Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership. • Supervise the Manager, Social Media, providing mentorship and professional development. • Manage agency relationships and contracts for social marketing campaigns. • Identify emerging platforms, tools, and trends to expand reach and engagement. • Perform additional job-related duties as assigned.