• Oversee the 4ocean Partnerships website, ensuring it aligns with our mission, attracts new leads, and showcases the value of partnering with 4ocean. • Lead the optimization of landing pages, funnels, and the overall online user experience for lead generation, partnership form fills and meetings booked with the Partnership sales team. • Manage and direct our SEO, UX optimization, and digital content strategy. • Design and manage paid marketing strategies and campaigns across channels like Google Ads, Facebook Ads, LinkedIn Ads, and additional performance marketing channels. • Develop and implement guerilla marketing tactics to engage new prospects and partners. • Optimize 4ocean’s website and platforms to facilitate the organic lead generation traffic of qualified leads into the organization. • Uncover critical growth bottlenecks and identify highest-impact opportunities through comprehensive analysis. • Own and track performance metrics and analytics for lead generation, including cost per acquisition, lead quality, and campaign performance. • Regularly report on KPIs, optimizing campaigns for maximum efficiency and return on investment. • Cultivate relationships with existing and new partners, influencers, and affiliates to co-create campaigns that drive awareness and lead generation. • Conduct market research to understand emerging trends and competitor strategies in sustainability and B2B partnerships. • Develop scalable marketing processes and systems to ensure 4ocean’s partnership marketing function can grow with the business. • Plan and execute 4ocean’s and 4ocean partner’s presence at trade shows, conferences, and sponsored events to generate high-quality leads.