• Lead the strategy and execution of lifecycle programs across activation, engagement, and expansion. • Build and manage automated workflows and nurture sequences in HubSpot, leveraging CRM, building landing pages, and product usage data. • Align lifecycle messaging with Growth campaigns (ABM, paid, digital) to ensure a cohesive experience. • Partner with Customer Marketing to enable scalable advocacy, event, and newsletter outreach ensuring consistency and adherence to best practices. • Define segmentation and triggers that support expansion and retention initiatives. • Own lifecycle content strategy and execution while partnering with Marketing Ops on data accuracy and system integrity. • Track and analyze lifecycle performance to optimize activation, conversion, and cross-sell outcomes. • Experiment with tools like Clay, 6sense, and product integrations to personalize and accelerate the customer journey. • Create templates, documentation, and QA processes to standardize email and nurture execution across teams.