• Build and lead enterprise-focused lifecycle marketing programs that deepen engagement, drive advanced platform adoption, and accelerate expansion within top global accounts • Partner with Customer Success, Sales, and Product teams to identify customer growth opportunities and deliver coordinated go-to-market motions across renewal, upsell, and cross-sell stages • Develop segmentation and journey frameworks for executive, business, and practitioner personas, ensuring tailored messaging and experiences throughout the customer lifecycle • Leverage data and insights to measure health, engagement, and expansion readiness across accounts • Define and execute a customer content strategy that aligns with enterprise adoption journeys — including success stories, executive narratives, and best-practice thought leadership • Curate and optimize web and digital content across the evaluation, enablement, and advocacy stages — ensuring a cohesive customer experience that connects marketing, education, and community touchpoints • Lead the global Customer Advisory Board (CAB) program — from member selection and engagement strategy to meeting design, content development, and follow-up action plans • Own the customer event strategy for enterprise audiences — driving participation in flagship experiences such as Inspire, regional executive summits, and customer innovation sessions.