Personalis, Inc.
Personalizing Precision Oncology
Director – Biopharma Marketing
Location
California
Posted
104 days ago
Salary
$220K - $270K / year
Bachelor Degree8 yrs expExperience acceptedEnglish
Job Description
• Establish a high-impact and comprehensive BioPharma marketing plan that competitively positions the company for commercial success
• Build global awareness and drive demand for the full portfolio of Personalis products across BioPharma
• Lead all BioPharma product and portfolio promotional marketing campaigns
• Co-own strategic marketing such as go-to-market strategy, customer segmentation, product positioning, and messaging
• Lead virtual and in-person marketing events, including conferences, tradeshows, speaker panels and programs, and webinars
• Cultivate a strong partnership with Biopharma Sales, Product Management, Field Application Specialists, and R&D
• Develop a strong understanding of customers across BioPharma to create effective positioning and key messages to drive product adoption
• Participate in internal MLR review process
• Actively manage the marketing agency relationship and deliverables
Job Requirements
- Bachelor’s degree in marketing, life sciences, or related field
- MBA or advanced degree in Life Sciences (or 2 years of experience in lieu of Master’s degree)
- 8+ years of proven experience in marketing roles of increasing scope and responsibility in the Pharma, Biotech, genomics, molecular biology, or molecular diagnostics arenas
- Direct NGS and/or molecular diagnostics experience preferred, ideally in MRD or therapy selection/CGP
- Ideal experience marketing research products and CTAs to BioPharma
- Strong creative intuition on design and messaging that resonates with BioPharma customers
- Ability to develop and present strategy and brand/marketing plans; communicates in a compelling manner
- Demonstrated track record of partnering well with internal peers and external vendors
- Proven ability to thrive and be successful in a fast-paced environment
- Ability to travel up to 20%
Benefits
- Medical
- Dental
- Vision
- 401(k) match
- ESPP
- Tuition reimbursement
- Sick/vacation time
- Commuter benefits/EV charging stations
- Onsite gym
- Wellness benefits
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