• Understand the D2C product and business roadmap, gaps and capabilities of the existing D2C technology and martech stack—to build a short, mid and long-term martech and adtech strategy according to ECS' strategic vision • Lead platform evaluations; work with technology team and external partners/vendors on assessment approach (pilot and validation) and investment cases • Lead the technology rollout, adoption, and value realization of selected platform(s) to enhance audience discovery, targeting, and orchestration for first and third-party use-cases, both on and off-property • Develop a strategic roadmap for platform and system integrations, cross-platform orchestration and personalization use-cases • Partner, lead meetings and communication between marketing and team members and technical teams to translate requirements into technical solutions • Lead both the team and peers across the organization, on MarTech / AdTech best practices and latest technologies, to promote high value outcomes • Support daily BAU and product roadmap workstreams; help urgent use-cases and custom approaches to tech/business problems