• You will be responsible for the strategy, planning, and execution of Pepperdata's marketing campaigns across a variety of channels including email, webinars, events, website, paid media, and more • Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy • Work with Sales/SDR to align demand generation with sales efforts • Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition • Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, challenges, and opportunities