• Develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading the team to help you achieve success. • Oversee all inbound and outbound demand generation channels (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM), ensuring optimal budget allocation and conversion rates across the funnel. • Establish a rigorous, data-first culture. Define key performance indicators (KPIs) and metrics, manage campaign performance, and provide clear, actionable insights to the executive team. • Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points through rigorous conversion optimization for respective channels and/or areas in the funnel. • Manage the performance marketing budget with precision, with the ability to tie spend into performance, results, and forecasting. • Lead, mentor, and grow a high-performing team of marketing specialists, fostering an environment of innovation, accountability, and continuous improvement. • Collaborate closely with Sales, Product, and Finance leadership to ensure marketing initiatives are fully aligned with business priorities and revenue targets. • Strategically utilize vendor relationships and third-party channels to help achieve the pipeline while managing the vendor budgets and spend.