• Own and operate Scribe’s global performance marketing program across all performance channels, including Meta, Google, YouTube, TikTok, Reddit, and others, driving measurable, efficient customer growth. • Develop and execute the holistic performance marketing strategy, setting vision, testing priorities, and investment frameworks that align to company-level growth goals. • Define and drive the tactics that brings your strategy to life, using deep expertise and first-principles thinking to identify, prioritize, and scale the channels, approaches, and tactics that will get us to our growth goals. • Own and oversee channel performance and budget pacing, continuously optimizing toward efficiency and return on investment while unlocking new opportunities for growth. • Partner cross-functionally on measurement, forecasting, and modeling, working closely with the marketing analytics, finance, and growth teams to translate company objectives into clear media plans, spend allocations, and growth scenarios that guide decision-making and ensure alignment with business targets. • Build and mentor a high-impact team, developing future leaders and establishing best practices in media buying, measurement, and experimentation.