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Marketing Specialist – Meta, Google Ads

Performance MarketingPerformance MarketingFull TimeRemoteTeam 51-200Since 2021H1B No SponsorCompany Site LinkedIn

Location

United States

Posted

112 days ago

Salary

Not specified

3 yrs expEnglish

Job Description

• Set up, launch, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads. • Track daily performance, including ROAS, cost per acquisition, and other key metrics. • Run A/B tests on creatives, landing pages, calls to action, and targeting. • Work closely with the founder to adjust strategies based on business needs and performance. • Use tools like Meta Pixel to guide retargeting and behavior-based adjustments. • Recommend funnel approaches, such as awareness campaigns followed by conversion-focused retargeting. • Explore new ad placement opportunities, including WhatsApp and podcasts. • Report on performance trends and offer proactive ideas to improve results. • Keep campaigns aligned with brand goals and ensure ad content connects with the right audience.

Job Requirements

Ad Buying Experience: 3+ years working with both Meta Ads Manager and Google Ads, with a strong track record of building and scaling campaigns.
Strategic Thinking: Able to look at different approaches and suggest ideas confidently.
Detail-Oriented Execution: Comfortable navigating complex dashboards, testing variables, and analyzing campaign data.
Collaborative: Open to frequent communication, ideally daily check-ins, to stay aligned and keep things moving.
Clear Communicator: Keeps updates simple and transparent for smooth teamwork.
Bonus: Experience with TikTok, YouTube, or other platforms, and an interest in mission-driven brands (not required).