• Activate, configure, analyze, and maintain the organization’s CRM platform and partners at a high standard. • Creation of Workflows, Triggers, and Automations • Marketing campaigns including drip campaigns and ad-hoc sends • User segmentation • User funnel optimizations to increase conversions during our sign-up process • Assist with marketing and data capture efforts across all our marketing channels • Contribute to creative brainstorming sessions and support ongoing concept development for new CRM strategies and marketing campaigns. • Collaborate cross with departments with Marketing, Customer Support, IT, and Product to understand business requirements and translate them into CRM workflows and automations. • Troubleshoot system issues, manage CRM integrations with other platforms/tools, and coordinate with vendors or technical teams as needed. • Maintain data integrity, monitor data quality, perform regular clean-ups, ensure accuracy and up-to-date records. • Meet deadlines and manage multiple projects simultaneously in a fast-paced environment.