• Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine • Own multi-product GTM strategy, including launch plans for new offerings • Build a structured experimentation system across channels, campaigns, and markets • Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing • Build and refine state-by-state GTM motions for expansion, events, and partner programs • Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams • Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities • Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation • Influence positioning, competitive strategy, and storytelling across product lines