• Develop and continually refine differentiated positioning for Sanas’ core products and services — Accent Translation, Noise Cancellation, Language Translation, SDK and more. • Translate complex technical concepts into value-based narratives for enterprise, developer, and consumer audiences. • Partner with Brand and Product to shape product naming, taxonomy, and tiering across a growing ecosystem. • Ensure all messaging reinforces Sanas’s category leadership in Speech AI and aligns with brand voice. • Orchestrate product launches and feature releases from strategy through execution, partnering with cross-functional teams. • Own the GTM playbook for each product line — including launch planning, messaging frameworks, and enablement. • Collaborate with Demand Gen, Content Marketing & Creative teams to ensure GTM assets (web, video, white papers, decks, case studies) reflect current product capabilities and customer outcomes. • Conduct competitive analysis and win/loss reviews to inform positioning and differentiation. • Develop expert-level understanding of Sanas’ speech models, SDKs, and integration capabilities, including latency, accuracy, and performance trade-offs. • Partner with Product and Engineering to translate roadmap updates into market-ready narratives. • Create technical enablement materials — battlecards, solution briefs, architecture diagrams, FAQs — for internal and external use. • Equip Sales and Customer Success with messaging, demos, and collateral that communicate value and differentiation. • Develop scalable enablement tools — pitch decks, sell-sheets, demo scripts, case studies — to drive adoption and retention. • Support GTM teams in customer conversations, RFPs, and partner integrations where technical clarity and positioning are key.