• Building and sustaining long-term relationships with new and existing customers. • Traveling within territory to conduct face-to-face meetings with existing and potential customers. • Continually meeting or exceeding sales targets by selling company products to new and existing customers. • Developing and implementing an effective sales strategy to drive sales in the assigned territory. • Maintaining an accurate record of all leads, customer accounts, and sales. • Collaborating with the marketing team to expand brand presence through the creation of suitable marketing materials. • Researching competitors' products and pricing as well as market conditions. • Keeping abreast of the latest industry developments by attending meetings, training workshops, and industry events. • Strategically negotiating with potential and existing customers to close sales.