• Win new business in your assigned region within North America. • Maintain a lead and opportunity pipeline in your market through identifying, qualifying, and working on your own opportunities. • Build relationships via email, phone and B2B networks, events and face-to-face meetings. • Actively own and follow-up on inbound leads. • Engage and influence decision makers on their marketing data and analytics strategy and operations. • Demonstrate Adverity solutions and its capabilities to potential clients via web and live demo. Proactively manage the sales cycle and lead negotiations in order to close your deals. • Consistently and regularly use HubSpot CRM to track opportunities, activities, and provide timely and accurate forecasting and reporting of activity.