• Provide financial and analytical support to the Advertising business, and maintain financial models to forecast revenue, costs, and contribution profit • Conduct monthly and quarterly variance analysis, identifying key performance drivers • Track, analyze, and report functional costs and their impact on the company’s overall performance • Work closely with the Ads Commercial team to analyze deal opportunities and their financial impacts, including tradeoffs of internal resources and inventory allocation • Collaborate across Ad Sales, Legal, and Accounting teams to draft deal proposals and contracts, including working directly with B2B clients to understand the detailed requirements, sizing, and pricing of commercial deals • Take full ownership and accountability of assigned workstreams, ensuring deliverables are accurate, timely, and actionable • Develop strong working relationships with current and future business partners across the growing Ads group, and be willing to challenge assumptions and feasibility • Stay close to both the day-to-day operations and long-term outlook of the Ads business to proactively raise concerns or potential roadblocks to achieving business targets • Improve pacing, reporting, and operational processes in a rapidly changing business and identify opportunities for automation and scalability • Maintain an exceptional level of attention to detail in financial modeling, reporting, and analysis, producing work that consistently withstands rigorous scrutiny