• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. • Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI). • Overseeing campaign management and optimization across display, video, native, and ABM-driven programmatic executions. • Managing a team (typically 2 or more) with responsibility for workload prioritization, professional development, and operational excellence. • Establishing scalable best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution. • Owning relationships with key B2B data and tech partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.), evaluating and integrating new solutions. • Contributing to new business efforts - crafting compelling programmatic POVs, pricing models, and case studies that illustrate B2B growth outcomes. • Guiding cross-channel collaboration with paid social, search, and content teams to create cohesive, full-funnel demand generation programs. • Providing thought leadership on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers. • Ensuring financial discipline through accurate budgeting, pacing, forecasting, and quarterly business reviews for client accounts. • Serving as an escalation point for performance, strategy, or client relationship issues - balancing strategic counsel with practical, data-driven solutions. • Representing the agency externally at B2B-focused industry events, conferences, and with tech partners.