• Draft, update, and version industry narratives (claims, underwriting, distribution, servicing/contact center) for commercial buyers. • Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive notes, case briefs, and slideware. • Create light value framing (problem statements, outcomes, simple ROI angles) tailored to mid-market decision criteria. • Maintain a content backlog and release cadence (e.g., monthly refresh) and retire stale materials. • Package how-to-sell kits by use case (key personas, pains, triggers, proof points, FAQs, objections). • Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate. • Track asset adoption and outcomes (views, downloads, deal usage) and improve based on real seller input. • Keep assets discoverable (naming, tagging, and placement in Highspot). • Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props, example architectures, customer stories. • Collect and sanitize partner-deployed use cases; circulate “what good looks like” back to the field. • Support joint pursuits with concise messaging inserts, slides, and one-page briefs. • Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck, Highspot. • Track adoption signals (enablement attendance, demo requests, deal mentions) and feed insights to Product and Sales. • Join discovery/qualification calls; capture objectives, pains, stakeholders, and success criteria. • Align AEs/SEs on demo storyboards and proof points.