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CARE

We work to fight poverty and achieve social justice by empowering women and girls. www.CARE.org

Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteTeam 5,001-10,000Since 1945H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

116 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglish

Job Description

• Lead the development and execution of engagement and retention of our patients through our health screenings and studies • Optimize the patient journey to improve engagement rates at each step of the process and build automation to support it • Design, implement, and optimize marketing strategies that span the entire customer journey—from onboarding to retention and re-engagement • Build patient segments using prior engagement data to develop nurtures that drive towards completed screenings • Create and implement retention campaigns to improve engagement with participants in studies/screenings, loyalty marketing and more • Work with development and analytics teams to further build out our marketing automation • Continuous A/B testing on email and SMS marketing

Job Requirements

  • Bachelor’s degree in marketing or a related field
  • 3+ years of experience in lifecycle marketing, email marketing, or customer engagement
  • Experience with customer segmentation, journey mapping, and building marketing automation
  • Proficiency with marketing automation tools (e.g., Segment, Customer.io)
  • Strong understanding of email marketing best practices and automation workflows
  • Strong organizational and multitasking skills
  • Ability to think strategically and execute tactically
  • Excellent communication and collaboration skills

Benefits

  • Paid Time Off (PTO) and Company Paid Holidays
  • 100% Employer paid medical, dental, and vision insurance plan options
  • Health Savings Account and Flexible Spending Accounts
  • Bi-weekly HSA employer contribution
  • Company paid Short-Term Disability and Long-Term Disability
  • 401(k) Retirement Plan, with Company Match

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