• Document or update all marketing realm processes using CoE and BPMN best practices • Establish benchmarks and KPIs within each team to measure levers and success of processes and changes • Integrate and automate recurring tasks for marketing teams using light platforms like Make, Zapier, Manus (no hard coding required) • Deep collaboration with other realms of the CoE to share, learn, and cross-collaborate on company improvements or integrations, bringing marketing expertise to the conversation