• Define and implement the overall ABM strategy, including account tiering, investment models, and KPIs, ensuring alignment with sales and revenue operations to achieve FY27 targets. • Lead the development and execution of repeatable 1:1 and 1:few ABM playbooks for net-new, deal acceleration, and upsell/expansion, customizing tactics across various channels. • Drive cross-functional orchestration with Content, Field Marketing, Experiences, Demand Generation, and Revenue to ensure seamless campaign execution and alignment on buying-group engagement. • Establish and maintain robust measurement and attribution frameworks, including closed-loop dashboards and standardized reporting, for coverage, engagement, pipeline, velocity, win rate, and expansion. • Develop scalable processes, templates, and enablement resources, driving continuous test-and-learn initiatives to optimize program quality and accelerate time-to-launch.