• Own the go-to-market (GTM) launch process, creating and managing cross-functional plans to ensure successful, high-impact releases. • Develop clear and compelling product messaging and positioning for new features that resonate with our target personas. • Develop a specific enablement strategy and playbook to support our sales motion for multiple SKUs, helping sales drive upsell revenue. • Partner with sales leadership to assess the ongoing needs of the revenue team, identifying and addressing knowledge or skill gaps. • Establish and track key metrics for launches to measure their effectiveness and business impact.