• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more. • Lead cross-functional planning and execution for product launches and major marketing initiatives. • Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies. • Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline. • Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions. • Lead integrated campaigns that generate high-quality leads with measurable ROI. • Manage global digital programs including social media, email, and content marketing. • Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods. • Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions. • Use video as a core communication medium—internally and externally. • Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution. • Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal. • Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs. • Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards. • Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.