• Develop clear, compelling product positioning and messaging tailored to our North American audience. • Plan and execute GTM strategies for new features and product launches, coordinating efforts across Product, Sales, and Marketing teams. • Conduct market research and gather customer feedback to inform product development and marketing strategies. • Develop marketing materials in collaboration with Marketing teams, including case studies, whitepapers, sales enablement tools, and website content, that highlight the value of our platform. • Monitor industry trends and analyze competitors to identify opportunities for differentiation. • Collaborate with the demand generation team to create campaigns that drive awareness, engagement, and adoption. • Work closely with Product Managers to ensure alignment between product development and market needs. • Develop and deliver enablement materials and training sessions for internal teams, including Sales and Customer Success, to ensure they can effectively communicate the value of our products.