• Develop messaging frameworks and narratives that relay our brand value to specific audiences. • Create internal and external sales enablement collateral—including buyer personas, objection handling, presentations, one-pagers, customer case studies, and product demos—that increase win rates and reduce deal cycles. Consistently update and evolve materials to ensure accurate messaging and data; maintain strict quality standards for all public facing content. • Research and analyze market trends, buyer behavior, and competitor positioning, and empower cross-functional teams with relevant insights. • Influence the product roadmap by surfacing insights from from client, partner, and member feedback, and identifying opportunities for growth and innovation. • Develop, implement and manage scalable processes, such as reporting, win/loss analysis, and member testimonials, to scale impact and ensure consistent application of best practices. • Help establish the Product Marketing function at Lantern as a force multiplier for our growth strategy.