• Own day-to-day administration and optimization of **HubSpot Marketing**, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting. • Own Demandbase operations and activation in partnership with Demand Gen Managers (account targeting, audiences, intent signals, integrations, and performance reporting) • Own marketing-related configuration and usage of **Salesforce** (campaign architecture, reporting objects, funnel fields, and data alignment), in partnership with a Salesforce Administrator • Partner with Salesforce Administration to ensure Salesforce and HubSpot alignment (field mapping, sync logic, lead/contact/account governance, and routing rules) • Define and document marketing operations processes (campaign intake, SLAs, launch checklists, tagging standards, and QA). • Serve as the final line of defense for marketing data quality and performance reporting. • Collaborate closely with the Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable (campaign architecture, UTM governance, attribution readiness) • Own lead management operational workflows: lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria • Maintain data integrity across systems (dedupe, normalization, segmentation readiness, and reporting accuracy) • Serve as the “last line of defense” on campaign tracking so we don’t celebrate vanity metrics or chase ghosts in reports • Participate in Marketing QBRs and deliver weekly, monthly, quarterly, and annual performance reporting across funnel and channel metrics (MQLs, SQLs, pipeline, conversion rates, velocity, CAC signals where possible) • Build dashboards and insight packs that tell the story behind the numbers, what happened, why it happened, what we’re changing next • Provide ad hoc analysis to support GTM priorities (program ROI, client and account engagement, intent-to-pipeline correlation) • Partner with Marketing leadership to define and evolve KPI definitions and performance targets as GTM matures • Review Salesforce pipeline hygiene, including stage progression discipline and data consistency • Identify pipeline risks such as stalled deals, poor stage hygiene, weak conversion points, or inflated pipeline • Surface findings and recommendations to Head of Rev Ops; advise on corrective actions • Ensure clean handoffs and shared visibility from Marketing through SDR and Sales • Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams with operational execution, measurement, and experimentation frameworks • Partner with Head of Rev Ops to ensure shared understanding of funnel and pipeline performance. • Influence execution quality through data and insight. • Help standardize GTM workflows and tools to drive consistency cross-functionally at StarCompliance