Pearl West

We buy and grow great Amazon businesses.

Senior Lifecycle & Retention Marketing Manager

MarketingMarketingFull TimeRemoteTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

117 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglish

Job Description

• Own and optimize the customer journey across DTC brands • Develop and execute lifecycle strategies • Implement retention programs and build a testing culture • Design lifecycle marketing programs across various channels • Own retention metrics and develop revenue-driving campaigns • Architect and optimize loyalty and subscription programs • Drive a rigorous testing roadmap and analyze performance

Job Requirements

  • 5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
  • Proven track record of improving key retention metrics
  • Experience managing or scaling brands from $10M+ to $50M+
  • History of building and managing lean, high-output teams
  • Deep knowledge of retention and loyalty platforms
  • Strong proficiency with subscription platforms
  • Comfortable with analytics tools and building dashboards
  • Understanding of customer data platforms and segmentation strategies

Benefits

  • Health insurance
  • Flexible work arrangements

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