• Own the strategy, execution, performance, and analysis of the student experience, primarily focused on the in-product experience. • Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable. • Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey. • Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning. • Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization) • Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing. • Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention. • Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience. • Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health’s brand & clinical outcome realization for patients. • Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene.